Maturing a Physician Relations Program: The Role of Senior Leaders and Managers

So you have physician liaisons in place and the basic foundation of your program is running smoothly. Liaisons understand their role as sales persons-they have goals, they have incentive and sales plans, and they are engaged with the physicians. Things are basically rocking along... but now what? Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.