Virtual Visits: Are Consumers Buying into Healthcare Delivered Through a Mobile Device?

Reid Health launched a branch of its telemedicine program in late 2015 and introduced virtual urgent care visits via a platform known as Reid HealthNOW. This platform offers a new avenue for access to care and is available 24/7/365 by downloading a free app and creating an account. This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.

• Judi Willett, Director of Marketing & Community Relations, Reid Health
• Kerry Maloney, Multi-Media Strategist, Cox Digital Marketing-Healthcare Solutions