Spectrum Health’s Story of COVID-19 Preparedness

Return to SHSMD COVID-19 Conversations Series

Spectrum Health’s senior director of strategic marketing Holly Sullivan describes how her organization is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information, partnering with others and transforming processes to meet new demands.

Featuring: Holly Sullivan, senior director of strategic marketing, Spectrum Health, Grand Rapids, MI. SHSMD board president.

Supporting documents/resources:

Interview Recording

Also available as a podcast. Listen here.