Updates and Resources on Novel Coronavirus (COVID-19)

Below you will find contributions from other SHSMD members, curated helpful articles designed for those communicating or planning COVID-19 strategies, COVID-19 Conversations with members, and other key tools and resources. If you have something to contribute, submit your story here.

UPCOMING WEBINAR

How Innovative Partnerships Accelerate COVID-19 Vaccinations: Atrium Health and American Airlines
March 30, 2021 | 12-1pm ET

Throughout the COVID-19 pandemic, hospitals and health systems have forged new partnerships to address the needs of their patients and communities. Join us to hear how Atrium Health and American Airlines came together with a common goal to “get shots in arms” through mass vaccination events in Charlotte, N.C. Speakers will share key elements of this endeavor, including extensive planning, committed partnerships and an army of support. Atrium will also discuss lessons learned from its other mass vaccination events, including how it employs mobile teams, community clinics and drive-up sites to reach those living in underserved communities to ensure equitable administration of vaccines. There will be time for questions and a discussion of Atrium’s new toolkit, A Leader’s Guide to Safer, Faster and More Equitable Community Vaccination Events.

VACCINE RESOURCES

• AHA COVID-19 Vaccines and Therapeutics Updates
  Resources and information will be added and updated often as new developments occur.
• View a recording of a recent collaborative SHSMD workshop.
  During the session, leaders from UNC Health and Spectrum Health provided a brief presentation and SHSMD members discussed their vaccine distribution and communications plans.
• COVID-19 Vaccine Communications Toolkit 
  This toolkit was developed as a guide through the steps involved in planning, designing and executing a vaccine communications plan and campaign.
• Addressing COVID-19 Vaccination Questions in Communities of Color
  The AHA has compiled resources to help organizations engage with communities of color, foster trust and empower informed decision-making.

REVISED

For a full toolkit on response and recovery, please review the AHA Pathways to Recovery, updated in October 2020 to reflect the situation for many hospitals and regions. NOTE: Access only available to AHA organizational members.

COMMUNICATION CAMPAIGN RESOURCES

Please note that all of these materials are free to download and distribute.

AHA, AMA, and ANA Urge You to Wear A Mask PSA.

100 Million Mask Challenge Campaign.

We're Ready, Safe and Open.
A collection of customizable AHA materials to communicate that it is safe and important to seek health care when needed.

Images to Honor Health Care Heroes.
AHA graphics to honor health care workers.

COVID-19 Health Literacy Project Factsheets in 35 Languages.
This collection, co-created with Harvard Health Publishing, features physician-reviewed fact sheets in more than 35 languages spoken in the United States.

Ad Council COVID-19 Response Toolkit.
These resources include messaging on physical distancing, hygiene and mental health.

CDC Videos on COVID-19 in ASL.
A series of informational videos in American Sign Language about COVID-19, featuring topics such as keeping children healthy, when to seek medical care, caring for someone at home who might have COVID-19 and more.

CDC COVID-19 One-Stop Shop Toolkits
A collection of communications resources for multiple audiences, including young adults, people with disabilities, older adults, K-12 schools, people who are homeless and the general public. The collections include posters, factsheets, social media materials, videos and PSAs in English and Spanish.

PAHO Videos, Factsheets and Infographics
The Pan American Health Organization (part of the World Health Organization) has videos, factsheets, toolkits and infographics on a variety of topics for multiple audiences, including infographics on how to stay active at home for older adults, how to wear a mask safely and safe pregnancy and breastfeeding. Resources are also available in Spanish and Portuguese.

Join the Campaign - #ProtectTheHeroes
Visit www.ProtectTheHeroes.org to identify a hospital of their choosing and contribute to hospital emergency relief funds. Please explore the toolkit here and promote through your web pages and social media. If you have questions, please write info@protecttheheroes.org.

MASS GENERAL RESOURCES

• Mass General Department of Medicine COVID-19 Treatment Guidance 
• Mass General Urgent Resource Video Education (CURVE)
• Mass General Fast Literature Updates (FLARE)
• Mass General Advances in Motion publication

ASPR RESOURCES

The Department of Health and Human Services’ Office of the Assistant Secretary for Preparedness and Response recently posted these new and updated COVID-19 resources at its Technical Resources, Assistance Center, and Information Exchange:

• A recorded webinar on using telemedicine at alternate care sites.
• An updated resource compiling key COVID-19 guidance for hospitals in areas such as hospital surge, crisis standards of care, workforce protection and resumption of services.
• COVID-19 lessons from urgent care centers.

SHSMD COVID-19 CONVERSATIONS SERIES

• How to Effectively “Reopen” Health Care Services During COVID-19
• Jefferson Health Pandemic Recovery: Strategic Insights from Monica Doyle, CSO
• Strategic Marketing in the wake of COVID-19
• Practicing Social Compassion: How One Health System is Using Brand to Drive Business in its COVID-19 Response
• Leading and Supporting Teams During COVID-19

View all here.

STRATEGIC PLANNING

• COVID-19: Senior Care Compendium
• COVID checklist to expand capacity
• Can Consumer Care Access Strategies Aid in Coronavirus Care?
• The Coronavirus Playbook: How 12 Health Systems Are Responding to the Pandemic

MARKETING & COMMUNICATIONS

• Webinar Recording | What are Consumer Expectations For Coming Back and How Can We Meet Them?
• COVID-19 Communications Resources, including checklists, digital ads and other communications examples
• Crisis Communications Resources
• Sample Communications from Hospitals and Health Systems
• To discuss COVID-19 strategies, messaging and other communications issues or to share sample materials with your peers, join the MySHSMD discussion groups. 

SHARE YOUR STORIES

We are looking for stories from SHSMD members as it relates to Marketing, Communication, Planning strategies and approaches to support COVID-19.

The AHA is looking for stories of health care workers across the field fighting coronavirus, caring for their families, supporting each other and coping every day.

SHSMD BLOG

• How UNC Health Transformation Helped It Respond to COVID-19
• User-Generated Content Keeps Consumers Engaged During the Pandemic
• Strategy and Marketing during COVID-19 First Wave and Local Resurgence

View all here.

HELPFUL ARTICLES

• Strategic Planning
  • CMS issues guidelines for hospitals on resuming non-COVID-19 care
• Digital
  • Digital Customer Experience in the Time of Coronavirus
  • Providence Uses Remote Patient Monitoring for COVID-19 Patients
  • 5 Innovation Leaders on How COVID-19 Has Altered Digital Strategy at Houston Methodist, Penn Medicine & More
• Consumerism
  • Three Lessons on How to Build a Positive, Long-Term Reputation in Times of Crisis
• Reputation Management
  • Three Lessons on How to Build a Positive, Long-Term Reputation in Times of Crisis
• Finanace
  • Hospitals Take Financial Hit from COVID-19 in March

Click here to see archived articles.

OTHER WEBSITES

For other guidance for health care professionals please refer to:

• The American Hospital Association shares COVID-19: Stress and Coping Resources.
• The Association for Health Care Resource & Materials Management (AHRMM) focuses on supply chain.
• The American Society for Health Care Engineering (ASHE), has guidance on preparing facilities for a potential influx of patients.
• The Association for the Health Care Environment (AHE) has additional resources on COVID-19.
• The American Society for Health Care Risk Management (ASHRM) has resources for Health Care Risk Managers.
• The American Society for Health Care Human Resources Administration (ASHHRA) shares considerations for health care human resources and operational leaders.

ARCHIVED

These resources are no longer maintained and are available only as reference.

Preparing for the Post-COVID-19 Health Care Landscape: A SHSMD Resource Digest
A collection of resources for emerging from the COVID-19 pandemic, addressing the new issues for health care strategists. Topics include understanding timeframes, expansion of virtual care and engagement, demand modeling and capacity management, health care reimagined, social determinants of health, financial challenges, workforce impact and wellbeing, marketing and communications and leveraging emerging opportunities.

We commend the health care leaders in this country risking their lives on the frontlines every day to help prevent the spread of #COVID19. We see you and thank you for all that you do to protect patients and communities #HealthcareHeroes.

Thank you to our health care heroes on the front lines of the #coronavirus outbreak! #HealthCareHeroes pic.twitter.com/SaQGGmnRiR

— Greater New York Hospital Association (@GNYHA) March 18, 2020