Patient Journey
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.
In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As…
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
In this webinar, learn how Hospital Sisters Health System and National Spine & Pain Centers have adapted after a surge in patients deferring care. They’ll share the key steps they’re taking to simplify access amidst a changing health care landscape.
Sponsored by ReachLocal: ReachLocal and Survata partnered on a survey tapping into patient preferences and behaviors. This eBook dives into factors influencing how patients choose a healthcare provider.