Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
SHSMD Members and Nonmembers: View the recording on demand below. Download the slides.
Live webinar: November 16, 2021
If there’s one thing that COVID-19 has taught the health care industry, it’s the importance of creating a human connection. Organizations across the country are working to humanize every aspect of the experiences they deliver with the goal of retaining staff, building consumer trust, and remaining at the forefront of solving our most challenging of health and wellness issues. According to the Humanizing Brand Experience Volume 4 report, a study conducted by leading creative experience company Monigle in partnership with SHSMD and AHA, brands that offer more personalized, human experiences see increases in satisfaction, loyalty, choice, and advocacy.
Johns Hopkins Medicine repeatedly out-performs other organizations in the four dimensions of human experience: sensorial, intellectual, behavioral, and emotional. In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.
In this webinar, you'll learn:
- The most important sensorial, intellectual, behavioral, and emotional attributes of health care experiences according to 30,000 consumers across the country
- Strategies Johns Hopkins Medicine has harnessed to become the most trusted brand in health care
- The listening strategies Johns Hopkins Medicine uses to create a more personalized human experience
- Strategies and tactics you can start using today to create a more humanized health care experience
Stream on demand: