Resource Library

    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring Inova discussing their approach to value based care for health care advancement.  

   

  Check out this SHSMD Connections 2022 presentation covering: Mission and Market Imperative for Integrated Behavioral Health, Problem and Impact Statements as a Reactive Agent for Change and E Pluribus Unum! Learning Objectives

  Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health. Learning Objectives

  Learn from this 2022 SHSMD Connections session presentation how we can bring more compassion and empathy to your health care organization's patient and community interactions. Agenda

  Learn all about the processes and successes of Consumer First Digital Platform - LiveWell in this SHSMD Connections 2022 session presentation. Learning Objectives

This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.

This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.

Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.

In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.

Join us to learn how to measure and design for loyalty in tomorrow's health care.

In this session we will help you: 1. Better understand different types of cultures; 2. Use a tool, Organizational Culture Assessment Instrument (OCAI) to see what your culture is today and what you want it to become; 3. Work on an effective 6-step process you can use to begin to change your organization’s culture.

Disruptive innovators take root at the bottom of the market and relentlessly move upmarket. Whether truly disruptive or more incremental, rarely before has the "dare to innovate" challenge been more prominent in healthcare. Action-forward leaders are prioritizing innovation and consumerism strategies. Learn about the hundreds of zigzag innovators advancing retail, digital and consumer solutions.

Findings from recent research among U.S. health care leaders suggests that facilitating change management initiatives within an organization requires significant leadership and team building competencies. In this session, facilitators will present a number of existing change models and then introduce one new change theory to be applied during the use of an active simulation model, resulting in the needed buy in for change from key stakeholders and team members.

In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.

Learn about Northwell Health's large transformation and rebranding in 2016.

Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients.