Leveraging Technology and Data Analytics in an Integrated System of Care
Brookwood Baptist Health’s patients bear the burden of rising out-of-pocket costs like never before. They expect to pay more upfront, and they demand better cost estimates for procedures and more flexible payment options. Focused on improving collections and capturing payments earlier in patient interactions, Brookwood needed to deliver the optimal patient service experience, as well as improve payment processing and collections, including technology and infrastructure, workflow and operations, and staff training and development. Brookwood successfully improved the patient experience by transforming Patient Access with strong governance and the right team to deliver technology, data analytics and information to drive action.
- Dorothy Rubio, Senior Vice President, Patient Services, Conifer Health Solutions
- Kate DeWitt Darden, Vice President of Marketing and Communications, Brookwood Baptist Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex…
Presentation Resource
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which…
Presentation Resource
Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-…
Magazine & Journal Articles
Gundersen Health System is using an online consumer panel to make and validate marketing decisions. As hospital and health system leaders and…
Magazine & Journal Articles
St. Luke Health System turned its outdated online brochure into a dynamic website that drives engagement and empowers patients. Healthcare consumers…
Sponsored Webinars
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss…