Mobile: The Just-in-Time Patient Educator
The Children's Specialty Care Center of St. Louis Children's Hospital had three communication challenges: (1) reaching parents prior to surgeries and procedures, (2) preparing the family and patient for the before- and after-care, and (3) keeping parents updated during surgery and recovery. Creating a mobile SurgeryConnect app was the answer. Learn how SurgeryConnect was designed — from conception to release — to solve the center's challenges while nurturing a "connection"with patients and families, and also producing a positive ROI.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be…
Presentation Resource
Presentation Resource
How to consolidate competing mammography sites in to one–while retaining patients and with no additional budget.