Transforming Health Care Marketing Resources into a Business Intelligence Engine

2017-shsmd-connections.png

As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.

  • Daniel Quinn, Director of Data Analytics, LionShare
  • Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health

Members, to view this protected content, log in above.

Related Resources

Presentation Resource
Guides/Reports
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy…
Data & Insights
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic…
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the…