Transforming Marketing into an ROI Revenue Driver
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
- Jim Ochu, Managing Director, HLK
- John Berg, Vice President, System Marketing, SCL Health System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional…
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more…
Magazine & Journal Articles
The shifting healthcare landscape is requiring hospitals and health system strategists to take aggressive approaches to every aspect of their…
Presentation Resource
In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will…
Presentation Resource
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of…