Transforming Marketing into an ROI Revenue Driver
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
- Jim Ochu, Managing Director, HLK
- John Berg, Vice President, System Marketing, SCL Health System
Members, to view this protected content, log in above.
Related Resources
Virtual Conferences
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as…
Virtual Conferences
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated…
On-Demand Educational Webinars
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Sponsored White Papers
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better.
Sponsored Webinars
Join health care consumer experts from Procter…