SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI

View Webinar Recording (Members-Only)

Recorded on March 20, 2024.

An on demand webinar aimed at understanding the impact of AI in health care marketing and beyond. As AI reshapes the future of health care, it's essential to comprehend its implications and practical applications. This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.

Learning Objectives:

• Understand the basics of AI: Acquire key AI concepts and the ability to communicate their applications and implications in health care.

• Dive into the double-sided impact of AI in health care: A look at how this will not only change our internal processes at health systems and the delivery of care but also how this will ultimately shift our patients' journey.

• How to get started with AI: What are some ways your organization can get started with using AI with real use cases and approaches to help not only with efficiency but also improve patient experience? 

• Real examples of health systems using AI today: Hear about how health care leaders are leveraging AI.