Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Annual Conference
SHSMD Connections 2025 is your chance to light the way to a brighter future with breakout sessions, keynote speakers and networking opportunities!…
Sponsored White Papers
See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for…
Courses
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment,…
Seminars and Workshops
Guides/Reports
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience.…
Guides/Reports
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to…