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Guides/Reports
Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Digital Engagement, Community Benefit, Health Equity, Experience Design
Guides/Reports
Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Customer Experience, Experience Design, Digital Engagement, Patient Journey
Magazine & Journal Articles
"Design Sprint" Facilitates Improvements in Wayfinding and Patient Experience
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.
Customer Experience, Experience Design, Wayfinding
Magazine & Journal Articles
Bringing Human-Centered Design to Health Care
In 2015, The University of Vermont Medical Center (UVMMC) became one of the first health systems in the nation to focus on creating exceptional patient experiences using human-centered design. Here are answers to several questions about the health system's new approach to experience design.
Customer Experience, Experience Design