Resource Library

   

   

  Check out this SHSMD Connections 2022 session presentation covering a successful campaign from The Robert Wood Johnson Foundation (RWJF) that addressed: Health disparities, Inequities and Social determinants of health. 

  Learn from this SHSMD Connections 2022 Conference presentation about how Kettering Health reimagined their crisis communications plan and how your organization can too. Session Topics Why Do Hospitals Have a Crisis Communication Plan? Incident Command System Media Center Tips  

 

  Learn how to leverage data and statistics in creating impactful campaigns that move people to action in this SHSMD Connections 2022 session presentation. Learning Objectives

We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.

In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.

This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations continued.

Of course, social media, community outreach, brand journal

This presentation, led by hospital association communicati

A renaissance in the use of commu

Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.

This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.

This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.