Resource Library

The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.

As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.