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Presentation Resource
Creating a Hospitality-Influenced Reputation Management Strategy in Health Care
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
Physician Marketing, Digital Engagement, Ratings & Reviews, Customer Experience
Presentation Resource
The Employed Physician Group: Positioning Your Doctors for Success
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
Physician Marketing, Growth Strategies, Physician Network Development
Presentation Resource
Doctors to DJs: Using Audio to Put Your Physicians Center Stage
It started in 2013 with a guy and a portable recorder inte
Audio/Podcasts, Physician Marketing, Physician Engagement, Communications
Presentation Resource
Building the Physician's Practice in a Digital World
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Physician Marketing, Digital Engagement, Leveraging Technology
Presentation Resource
Attract and Educate Parents with Physician Expertise
Challenge: Nebraska Methodist Health
Physician Marketing, Communications, Marketing, Maternal Health
Presentation Resource
Find Your Rainmakers: Efficient Physician Network Development Utilizing Crimson Market Advantage Data
Problem: Current trends in physician employment and ACO models can create significant b
Physician Network Development, Physician Marketing, Growth Strategies, Data for Planning