By The Numbers: Marketing and Communications Benchmarking

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By The Numbers 2023
 

Benchmarking with SHSMD and ENDEAVOR ANALYTICS

Improve Your Marketing Strategy with Data-driven Insights

The only tool on the market designed by health care MarCom professionals, for health care MarCom professionals, By The Numbers: MarCom is a benchmarking tool that analyzes various performance metrics to help organizations better understand their marketing effectiveness and identify areas for improvement. By The Numbers: MarCom can be used to inform future marketing strategies, tactics and budget planning, ultimately helping your organization to achieve its marketing goals.

  • Improved Marketing Effectiveness
  • Competitive Benchmarking
  • Identifying Areas for Improvement
  • Better Strategic Decision-Making

 

 

Two Participation Options

 
Three-Panel Survey Guide

Three Participation Panels

The survey content is organized into three easy-to-answer sections, or “panels." To help manage your time, we recommend completing the survey in stages using the three panels. However, if you prefer, you can finish the entire survey in one sitting. After completing the first panel, you’ll receive an email from the Alchemer platform with unique links to access the second panel and third panel.

Panel 1: MarCom Budget KPIs

Content: Respondent details, system profiling, and key MarCom budget metrics.

Value: Understand how you stack up against organizations with similar characteristics on marketing spend and team size.

Panel 2: MarCom Budget Deep Dive

Content: Budget momentum, categories, subcategories, and priorities.

Value: Understand how you stack up against other organizations on marketing budget allocations to refine how you prioritize your budget.

Panel 3: MarCom Organizational Structure

Content: Reporting hierarchy, team composition, and final profiling details.

Value: Understand how you stack up against other organizations when it comes to staffing and organizational structure.

Preview Our Dashboard Report Infographic with Marketing Insights
MarCom BTN 2022 Market Insights Infographic

Get a glimpse of our dashboard report by checking out our infographic showcasing insights derived from our comprehensive 2022 dashboard data. Discover how your system measures up in terms of budget size, budget priorities and team composition.

Our MarCom dashboard provides you with all the necessary tools to analyze and filter peer data, and other modules that can help you make the most of your budget. Be a part of our mission to create the most comprehensive and insightful dashboard report yet for 2024. Join our annual program today. Your input will directly influence the decisions and strategies that drive success for all participating organizations.

 

View Infographic   Join Program

 

Compare the Benefits of Contributors and Subscribers

Metrics

Contributor

Paid Subscriber

Compare MarCom expenditures to industry-wide benchmarks. check-icon check-icon
Aggregated MarCom expenditure, geographic & staffing data. Evaluate marketing & communications performance as compared to industry-wide benchmarks.        check-icon check-icon
Organizational data is protected under our privacy policy. check-icon check-icon
Benchmark with groups of 5 organizations of your choice at a time in practically unlimited ways, e.g., on specific budget elements, organization groups and over time.   check-icon
Interactive dashboard with custom comparisons.   check-icon
Create customizable reports with downloadable graphs ready for use in presentations to stakeholders and colleagues.   check-icon
Opportunity to talk to an expert about your data.   check-icon

Exclusive invitation to subscriber-only events such as user webinars and VIP receptions.

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Private, exclusive online community to interact with subscriber peers and share best practices.   check-icon
Continued support. Receive an aggregate report of all completed surveys on an annual basis in the form of a webinar and PowerPoint slide deck.   check-icon

View Sample Subscriber Reports

The following are snapshots of the reports offered to subscribers. Contributors have access to limited views.

The actual dashboard is interactive and customized to your organization.


Gain a Competitive Edge by Benchmarking Your Marketing Spend

Complete Panel 1

Subscriber Pricing

Based on the size of your health care system

Small <100 beds
$2,500
Large 100+ beds
$7,500

Hear From Health Care MarCom Leaders

Cleveland Clinic

Hear from Peter Miller, Former Administrator of Marketing and Communications at the Cleveland Clinic.

How much should we be budgeting for marketing & communications? What is the right marketing mix?

Hendrick Health System

Hear from Jesiree Driskell, Director of Marketing and Communications at Hendrick Health System as she discusses how the MarCom benchmarking tool shows her where the health care field is going and how she stays in tune with patients' demands.

Mary Washington Healthcare

Lisa Henry, Former Associate Vice President of Communications and Marketing at Mary Washington Healthcare says "it's critical to have a true understanding so that you're not competing or trying to compete against an industry that just doesn't measure up to the same type of skill and support that you need."


 

“No matter what field you are in, if you don’t set up a baseline, you are setting yourself up for defeat. Using this benchmark surveys allow us to establish a baseline that is more specific to our medical field than most other benchmarking surveys.”

Brian Sterchele

Business Manager of Marketing and Communications, The University of Chicago Medicine 

Put an End to the Guessing Game - Get Started Today

Complete Panel 1

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