Lessons From the Shark Tank: Pitching Your Strategic Marketing Growth Plans and Budget Needs to Senior Leadership
The popular TV series, "Shark Tank", has taught entrepreneurs in all business categories the importance of being able to clearly articulate strategic business plans and marketing considerations in order to receive buy-in and funding for their products and services. Seasoned professionals alike have been reminded of these important lessons, too. This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.
Speakers
- Paul A. Szablowski, Independent Consultant and formerly Senior Vice President Brand Experience at Texas Health Resources
- Rob Rosenberg, President, Springboard Brand & Creative Strategy, Ltd.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care…
Presentation Resource
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health…
Presentation Resource
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
Presentation Resource
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this…
Book
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your…
Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but…