On the Front Lines of the Opioid Epidemic: Engaging the Community and Physicians

shsmd-connections-2018-small-logo.png


Dive into two case studies from organizations facing the challenges of the opioid epidemic. BID-Plymouth developed and launched a community-wide collaborative to tackle the epidemic and improve the lives of those impacted by opioid use. Their marketing and communications team has played an integral role in program development, launch, strategic counsel, event planning, media relations, marketing, and community outreach. Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.

Speakers

  • Christopher Smalley, Director Strategic Marketing and Communications, Beth Israel Deaconess Hospital Plymouth
  • Tessa Voss, Director Clinical Services, Hazelden Betty Ford Foundation Newberg

​​​​​​​Members, to view this protected content, log in above.

Related Resources

Courses
SHSMD Credential & Certificate Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing,…
Presentation Resource
Health Care Customer Experience: Managing Customer Convergence
What needs to happen to replace health care consumer confusion and complexity with customer confidence and contentment? Learn more about the health…
Presentation Resource
“Radical Convenience": The Future of Health Care Delivery
Presentation Resource
Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking…
Presentation Resource
What Physicians Are Really Reading and How to Get on the Short List
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and…
Presentation Resource
We're Not Pawns: How to Protect Your Organization's Reputation During Intense Payer Negotiations
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus…