Reengineering Marketing for the New Healthcare World (Advanced)
In late 2014, Jill Austin, the chief marketing officer at Vanderbilt University Medical Center (VUMC), was challenged by her leadership. VUMC is a recognized leader in clinical analytics, genomics and other clinical innovations. How would the marketing team stake the same leadership claim in their field? What started with an intense three-day visioning process turned into a year-long effort to reengineer the organization's entire approach to marketing. Throughout 2015, the team continued to reconstruct their approach to marketing " evaluating and evolving their department structure, professional development program, marketing plan, and more.
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health…
Magazine & Journal Articles
The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow…
Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate…
Presentation Resource
Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman…
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel,…
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without…