Reengineering Marketing for the New Healthcare World (Advanced)
In late 2014, Jill Austin, the chief marketing officer at Vanderbilt University Medical Center (VUMC), was challenged by her leadership. VUMC is a recognized leader in clinical analytics, genomics and other clinical innovations. How would the marketing team stake the same leadership claim in their field? What started with an intense three-day visioning process turned into a year-long effort to reengineer the organization's entire approach to marketing. Throughout 2015, the team continued to reconstruct their approach to marketing " evaluating and evolving their department structure, professional development program, marketing plan, and more.
Members, to view this protected content, log in above.
Related Resources
Webinar Recordings
With this shift to a digital marketing mindset comes a change in the skills and resources that compose a highly-functioning marketing team. This team…
Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their…
Magazine & Journal Articles
The implementation of value-based payments and population health is not moving consistently across all health systems. We know change is imminent.…
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine…
Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks…
Presentation Resource
Findings from recent research among U.S. health care leaders suggests that facilitating change management initiatives within an organization requires…