Reengineering Marketing for the New Healthcare World (Advanced)
In late 2014, Jill Austin, the chief marketing officer at Vanderbilt University Medical Center (VUMC), was challenged by her leadership. VUMC is a recognized leader in clinical analytics, genomics and other clinical innovations. How would the marketing team stake the same leadership claim in their field? What started with an intense three-day visioning process turned into a year-long effort to reengineer the organization's entire approach to marketing. Throughout 2015, the team continued to reconstruct their approach to marketing " evaluating and evolving their department structure, professional development program, marketing plan, and more.
Members, to view this protected content, log in above.
Related Resources
On-Demand Educational Webinars
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what theyâve learned during the COVID-19 pandemic, how theyâre thinking differently, and whatâŠ
Sponsored Webinars
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-âŠ
On-Demand Educational Webinars
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we proveâŠ
Courses
This online SHSMD course will present a staged process that will help participants learn how to: Determine your organizationâs needs and how variousâŠ
On-Demand Educational Webinars
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awardsâŠ