Care Delivery
Taking a System-Level Approach to Patient Access to Improve Patient Experience and Care Coordination
Patient referrals are often a piece of paper with a specialist's name and phone number on them, which leaves patients with the burden of navigating the referral and coordinating their own care. This session will present novel ways to standardize referral management, provider data management, and…
Most people see a doctor about twice per year. The rest of the year, they make decisions every day that impact their health. Checking in between encounters has traditionally been a function of case managers dealing with high-risk patients; there aren't enough to reach out to the rest of the…
Imagine a world where your smart phone — and a nurse connected to it — can determine the level of care you need for a health concern before ever leaving the house. Or envision an urgent care visit where, upon your arrival, you are registered in the time it takes to walk to the exam room and are out…
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human…
In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex referral process and create a better experience for both patients and providers.
How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth…