Care Delivery
How can health care organizations proactively help the public to better understand their personal and family risk for cancer and encourage them to seek genetic testing? In 2015, HudsonAlpha Institute for Biotechnology—a nonprofit organization dedicated to advancing genomic technology and sciences—…
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when…
Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the…
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community…
In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual…
What needs to happen to replace health care consumer confusion and complexity with customer confidence and contentment? Learn more about the health care customer experience during this session.
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.
Executive Leaders of three diverse health care providers share their recent experiences and efforts to expand the impact of their ambulatory networks.
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.