Search Engine Optimization (SEO)
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.