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SHSMD Credential & Certificate Courses

 

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. These credentials are earned by successfully completing designated SHSMD programs, which involve rigorous testing, examinations, skill demonstrations, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential. A credential boosts recognition, as profiles with certifications and credentials are viewed six times more often, according to a LinkedIn study. Learn more about SHSMD Credentials.

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This program equips participants with the skills to develop effective marketing plans, communications strategies, and market research approaches for health care organizations.
Courses: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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This program focuses on developing a "tradigital" strategy that combines traditional and digital marketing principles to achieve competitive advantage in health care.
Modules: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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Strategic Planning in Health Care
November 5 to January 31, 2025
This program provides a comprehensive overview of the strategic planning process and its application in health care settings.
Modules: 3 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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On Demand Courses

SHSMD courses are specialized educational programs that concentrate on specific topics, such as AI, social media, marketing analytics, public relations and more. Upon completion, participants may earn a certificate and/or a digital badge, which serve as a formal acknowledgment of their expertise in that area. These courses prioritize hands-on learning to help participants apply skills immediately in their jobs, and are designed for professionals looking to enhance their skills, gain new competencies or validate their knowledge for career advancement.

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Available thru Dec 31, 2024
This program focuses on advanced analytics for strategic planners in health care organizations. Available for 30 days from date of first log in.
Modules: 4 Modules
Completion Requirements: Assignments relevant to the modules of this course.
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Available thru Dec 31, 2024
This program equips participants with skills in strategic communication, change management, and brand journalism for health care settings.
Modules: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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On Demand | Certificate Course
This program provides an overview of the health care field and introduces key concepts and terminology.
Modules: 3 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources

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The final result of Southcoast Health System's service line planning was a plan with a vision that supported the system's overall primary care…
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Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to…
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This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new…
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The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/…
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical…
Magazine & Journal Articles
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos…