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SHSMD Credential & Certificate Courses

 

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. These credentials are earned by successfully completing designated SHSMD programs, which involve rigorous testing, examinations, skill demonstrations, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential. A credential boosts recognition, as profiles with certifications and credentials are viewed six times more often, according to a LinkedIn study. Learn more about SHSMD Credentials.

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This program equips participants with the skills to develop effective marketing plans, communications strategies, and market research approaches for health care organizations.
Format: 3 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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This program provides participants with the latest strategies, trends, and case studies to enhance communication expertise in health care settings  Participants will develop actionable communication plans tailored to real-world challenges.
Format: 5 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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This program equips health care strategists with skills in data analytics, visualization, and strategic decision-making to drive growth and informed decision-making.
Format: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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Strategic Planning in Health Care
Nov. 5 – Jan. 31, 2025
This program provides a comprehensive overview of the strategic planning process and its application in health care settings.
Format: 3 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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Certificate Courses

SHSMD courses are specialized educational programs that concentrate on specific topics, such as AI, social media, marketing analytics, public relations and more. Upon completion, participants may earn a certificate and/or a digital badge, which serve as a formal acknowledgment of their expertise in that area. These courses prioritize hands-on learning to help participants apply skills immediately in their jobs, and are designed for professionals looking to enhance their skills, gain new competencies or validate their knowledge for career advancement.

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On-Demand | Certificate Course
This program focuses on analytics for strategic planners in health care organizations. Available for 30 days from date of first log in.
Format: 4 Modules
Completion Requirements: Assignments relevant to the modules of this course.
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On-Demand | Certificate Course
This program equips participants with skills in strategic communication, change management, and brand journalism for health care settings.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions, additional readings
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On-Demand | Certificate Course
SHSMD's on-demand course offers seven webinars on current health care social media trends, best practices, and includes access to 15+ past recordings.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
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Live Course | Certificate Course
"Orientation to Health Care" provides a comprehensive overview of the U.S. health care system, focusing on hospitals, consumers, physicians, insurers, and their interactions.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
An on-demand course offering comprehensive insights into strategic physician engagement, covering recruitment, retention, growth, and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Virtual Seminar 
This virtual seminar explores AI's impact on health care marketing, covering chatbots, content creation, SEO, CRM, and ethical considerations.
Format: 6 New Webinars + Additional Content
Completion Requirements: View presentations, complete quizzes, additional readings
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