Resource Library

How to apply Consumer Product Goods (CPG) tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven organization. Key takeaways will include few free tools to support your efforts.

Imagine utilizing predictive analytics and interactive mapping to identify unsaturated market areas full of unmet patient demand, overlay ideal payer mix projections, and forecasting future financial success. Healthcare providers can now create predictive, neighborhood level strategic plans for optimization of urgent, FEDs, primary/specialty care practices and even micro-hospitals.

Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a trusted health resource and not just a place to go to when ill.

The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.

This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.

This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.

Learn the difference between leakage and keepage and what strategies are needed to get results.

LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.

This session will explore MUSC's experience and extrapolate key lessons for organizations with increasing responsibilities for ambulatory care.

Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.

The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.

This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.

"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.

Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.