Resource Library

This session reviews the activation timeline of the media relations team at Sunrise Health System Hospitals as our flagship trauma center closest to the Strip experienced treating 180 patients during the largest mass casualty in US history.

As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet people where they are outside of hospital walls

This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.

The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.

This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.

It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!

Customizing care for seniors will gain significance as more and more baby boomers age into this varied group. Learn lessons from one health system in its multi-faceted approach to meeting the needs of Medicare/the senior population.

This presentation provides practical guidance to health care leaders and prepares them for the inevitable challenges they will face personally and professionally during integration.

Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.

This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.

Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.

This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.

This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more quickly.

In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.

Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.

Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.

A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.

This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.

This session will help you learn to free up your brain and do your job better.

This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.