Resource Library

These 3 short videos, provided exclusively to SHSMD/AHA members, highligh the key learnings about consumer perceptions and desires around innovation.

This online SHSMD course will present a staged process that will help participants learn how to: Determine your organization’s needs and how various agency models can answer them; Identify and source potential partners; Develop, field and assess RFI's and RFP's, and position your search team for success; Evaluate RFP submissions, manage the finalist evaluation process; and Onboard your new partner and ground your new relationship to foster and promote a successful partnership

Catch what you missed in Nashville by signing up for the 2019 SHSMD Connections Virtual Conference for just $395. Here are three FREE PREVIEWS of the more than 70 session recordings available to you when you sign up.

The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Complete all course requirements and earn a SHSMD Credential in Health Care Digital Marketing Strategy, which can be shared as a digital badge on social media.

SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if healthcare marketing is a dead end, how do you break through? How do you earn, and keep, people’s attention? Find out in our upcoming webinar.

This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.

Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.

By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.

Responsive order-takers have become brand-led catalysts for change in support of evolved, forward-thinking experiences that impact business performance. This session will also address how the modern marketing function must be oriented to consumers as opposed to patients, system thinking as opposed to silo thinking, participation as opposed to one-directional storytelling, and engagement as opposed to communications.

Which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).

Healthcare organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?