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In a high-risk, high-reward move, Children’s Mercy Kansas

Scripps cares for more than 500,000 patients annually, wit

Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.

Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.

This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.