Resource Library

Learn how Revere Health is managing internal staff communications and revising their policies.

COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.

This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.

In 2017, Huggins Hospital in Wolfeboro, New Hampshire, had a fairly new leadership team and an outdated strategic plan. They realized it would be valuable to bring in an outside partner, so they asked Stratasan to guide them through the process of updating their plan. This article discusses the five-step planning process developed to address each of their goals for growth.

To help increase employee engagement, the marketing team at Dayton Children's Hospital re-christened their town hall meetings as Game-Changing Performance Sessions, or GPS. Read about the factors and critical takeaways that contributed to the success of the GPS sessions.

This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.

AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling their “why” — their personal reason for dedication to high reliability health care. The presentation overviews the methods, results, and lessons learned in launching a campaign that pilots purpose-driven work and boosts engagement and productivity.

This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.

As part of a safety assessment, employees of Signature Healthcare were asked about the priorities of the hospital’s leadership. Surprisingly, patient safety was not in the list of their responses. This was a jolting revelation. In response, Signature’s CEO, Kim Hollon announced his own version of the Moon Shot.

That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health System are providing in innovative ways that deliver results: significant improvement in employee engagement levels.

This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.

Learn how the Vanderbilt Health Affiliated Network, the la

Crisis always strikes when you least expect it.

Learn how to transform your town hall sessions to engage your employees in the strategic direction of your organization, help staff understand the "why" and garner CEO support for two-way communication. Dayton Children's employees attended quarterly town hall sessions for staff that weren't interactive, or engaging, and therefore, they weren't well attended.

This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.

Read more about the internal communications renovation at the University of Texas Medical Branch after a years-long recovery from 2008's Hurricane Ike, which did $1 billion in damage to the headquarters campus.

Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.

How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for our practice."

Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular communications sessions with employees in all work areas.

Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.