Health Care Marketing to the New Americano
The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Speakers
- Simon El Hage, Director of Strategic Planning, Maricich Health
- Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
- Julian Hernandez, Client Engagement Director, Maricich Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information…
Presentation Resource
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
Presentation Resource
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science…
Presentation Resource
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential…
Presentation Resource
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand…
Presentation Resource
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges…