Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.
- Ashley Merchant, Vice President, ReviveHealth
- Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in…
Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but…
Magazine & Journal Articles
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional…
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more…
Magazine & Journal Articles
The shifting healthcare landscape is requiring hospitals and health system strategists to take aggressive approaches to every aspect of their…
Magazine & Journal Articles
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.