Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network

Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.

• Ashley Merchant, Vice President, ReviveHealth
• Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center