New Found Revenue: Developing Signature Services
EvergreenHealth in Kirkland, WA, launched a new brand three years ago that has taken the hospital from being the "best kept secret on Seattle's Eastside"to a Consumer's Choice Award winner. The research used to develop the brand indicated an untapped potential revenue stream " Signature Services. The choice facing Evergreen and its new marketing vice president was whether to stay with Evergreen's existing name, brand, and brand architecture, or create an entirely new brand architecture. Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Focusing on optimizing health and meeting consumers’ needs, Centura Health identified 33 geographic health neighborhoods across Colorado. For each…
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants…
Presentation Resource
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly…
Presentation Resource
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for…
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable…
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring…