New Found Revenue: Developing Signature Services
EvergreenHealth in Kirkland, WA, launched a new brand three years ago that has taken the hospital from being the "best kept secret on Seattle's Eastside"to a Consumer's Choice Award winner. The research used to develop the brand indicated an untapped potential revenue stream " Signature Services. The choice facing Evergreen and its new marketing vice president was whether to stay with Evergreen's existing name, brand, and brand architecture, or create an entirely new brand architecture. Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
Members, to view this protected content, log in above.
Related Resources
Guides/Reports
This report distills these discussions so that other strategic leaders connected with SHSMD can lead their organizations toward stronger market…
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing,…
Magazine & Journal Articles
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction…
Presentation Resource
This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more…
Presentation Resource
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.