No CRM? Here's How to Prove Marketing Impact

What's a marketer to do when challenged by hospital leadership to prove his or her impact to the bottom line without the help of an automated customer relationship marketing (CRM) system? While many hospitals and healthcare systems have implemented CRM software, others are still building the case or are perpetually finding themselves at the bottom of IT's priority list. These institutions may be looking for alternate strategies that demonstrate marketing's ability to create rich relationships with consumers that impact patient volumes and revenue. This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.