On the Front Lines of the Opioid Epidemic: Engaging the Community and Physicians

shsmd-connections-2018-small-logo.png


Dive into two case studies from organizations facing the challenges of the opioid epidemic. BID-Plymouth developed and launched a community-wide collaborative to tackle the epidemic and improve the lives of those impacted by opioid use. Their marketing and communications team has played an integral role in program development, launch, strategic counsel, event planning, media relations, marketing, and community outreach. Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.

Speakers

  • Christopher Smalley, Director Strategic Marketing and Communications, Beth Israel Deaconess Hospital Plymouth
  • Tessa Voss, Director Clinical Services, Hazelden Betty Ford Foundation Newberg

​​​​​​​Members, to view this protected content, log in above.

Related Resources

Virtual Conferences
Brand as Foundation Is Everything
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as…
Virtual Conferences
SHSMD Connections Bytes On Demand
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long…
On-Demand Educational Webinars
How To Reach Reluctant Patients During The COVID-19 Crisis | Recording
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
Virtual Conferences
SHSMD Connections Bytes On Demand
Day One On Deman
On-Demand Educational Webinars
The Patient Experience in 2020: Optimizing for Voice Search | Recording
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, c
On-Demand Educational Webinars
Navigating Response and Recovery with a Digital Front Door Platform | Recording
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will…