Predictive Marketing: Mapping the Future

In an ever-evolving marketplace, hospitals must adapt quickly to maximize their return on marketing expenditures. Using predictive marketing, hospitals can develop targeted campaigns that align with population shifts, demographic shifts and behavioral trends. In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.

• Bill Wax, President, Wax Custom Communications,
• Joe Calderone, Senior Vice President of Corporate Communications & Development, South Nassau Communities Hospital