Transforming Health Care Marketing Resources into a Business Intelligence Engine
As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
- Daniel Quinn, Director of Data Analytics, LionShare
- Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in…
Presentation Resource
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by…
Presentation Resource
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to…
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking…
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care…
Presentation Resource
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive…