Transforming Health Care Marketing Resources into a Business Intelligence Engine
As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
- Daniel Quinn, Director of Data Analytics, LionShare
- Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will…
Webinar Recordings
Join Dave Griffith, VP Analytics and Insights, and Heidi Schulte, VP Solutions Consultant, from Healthgrades as they walk you through innovative ways…
Magazine & Journal Articles
Community Hospital Corporation identified best practice tips to help organizations prepare CHNAs and implementation plans that align with strategic…
Webinar Recordings
With this shift to a digital marketing mindset comes a change in the skills and resources that compose a highly-functioning marketing team. This team…
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine…