Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
This session will explore core principles in the field of change management that can improve the odds that your next reorganization, process improvement, or behavior change initiative will achieve the results your leadership wants.
Rapidly evolving dynamics have made the process of planning the distribution of services, both physically and virtually, across your care networks more challenging than ever before. A senior healthcare advisor will facilitate a broad panel of industry experts to explore the concept of planning for…
Quantifying the Value and Impact of Physician Relations Programs: An ROI Model from Emory Healthcare
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.
Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from market planning to donor acquisition to achieving social goals.
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients.