Consumerism
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Join us to learn how to measure and design for loyalty in tomorrow's health care.
As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet…
When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals and health systems must be ready to change, update, and innovate in order to continue to be successful.
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a…
Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer…