Digital Engagement
Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing.
Agenda
Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation.
Learning Objectives
Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation.
After this session:
Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation.
In this session
Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment. Learn how marketing digital executives have effectively engaged clinicians to optimize reputation, preference and brand. Hear how two leading health…
Wednesday, December 14, 2022 | 12:00-1:00pm CT
View live webinar recording.
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers