Digital Engagement
This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.
This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.
For health care organizations, developing the right digital offering presents a strong opportunity for growth and competitive positioning. In this session, leaders from Piedmont Healthcare will explore strategies they used for creating a seamless digital experience for patients.
Digital entry points to care are so important that they affect consumer healthcare purchasing. Ninety percent of patients don’t feel obligated to stay with providers that don’t offer a good digital experience. To succeed, your digital front door must be created using an integrated mobile strategy…
Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.
SHSMD Members and Nonmembers:
View the webinar recording.
Download the presentation slides.
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.