Digital Engagement
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical component of the patient's journey with over 75 percent usage. Attendees will learn how to exceed the national average of 36 percent with tools like real-…
Accelerating growth begins with a
With projections showing women of
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and…
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.