Patient and Family Education/Engagement

Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing…
Learn how SurgeryConnect was designed — from conception to release — to solve the center's challenges while nurturing a "connection"with patients and families, and also producing a positive ROI.
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.
In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal into a tool for meaningful engagement, leading to more confident and connected patients and improving their satisfaction.
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.